Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?
A) It's obvious on the landing page that she's selling greeting cards
B) When people click the ad, they're taken to the get-well category
C) The landing page shows popular cards, with easy navigation to specific categories like birthday, anniversary, congratulations and get well
D) Some of her keywords are on the landing page
Obi added a sitelink extension to her text ad and wants it to show as often as possible. What's the best way to achieve this?
A) Add a second type of extension
B) Lower her Ad Rank
C) Lower her maximum cost-per-click (max.CPC)
D) Raise her maximum cost-per-click (max. CPC)
Roxanne's online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?
A) Increase the number of keywords in each ad group
B) Add a location extension to her ad
C) Increase her maximum cost-per-click (max. CPC) bid
D) Use the Shopping ad format
ไม่มีความคิดเห็น:
แสดงความคิดเห็น