You have an online electronics business and you've set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?
A) Words from headlines on your website like "electronics" and "sale on cameras"
B) Brand names of your top competitors cameras
C) Words in your ad text, like model names of digital cameras
D) General phrases related to photography like "camera lens" and "camera base"
An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show:
A) spring dresses in several colors
B) a single best-selling dress
C) a catalogue of spring and summer dresses
D) top-selling dresses for all seasons
You have a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use:
A) Portfolio Simulator
B) Bid Simulator
C) Keyword Simulator
D) CPC Simulator
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