A furniture store owner is creating her first AdWords campaign. What’s the best way to group her products?
A) Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds
B) Separate them in ad groups based on what she thinks will sell best on the Search vs. the Display Network
C) Group them in a single ad group
D) Create a new campaign for every bed she sells in her store
Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?
A) She's using a "Standard" campaign
B) She prefers not to limit ad exposure, regardless of when the restaurant is open
C) She can't afford to run ads at all times of the day and on all days of the week
D) Her ads generate 95% of her business on Fridays, so she'd like to show them more on that day
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