You sell chocolate and want to tailor your text ads so they more directly match people's search terms, like "dark chocolate." You use keyword insertion code "We sell {Keyword:Chocolate}". Your headline could look like this:

You sell chocolate and want to tailor your text ads so they more directly match people's search terms, like "dark chocolate." You use keyword insertion code "We sell {Keyword:Chocolate}". Your headline could look like this:
  A)  We Sell chocolate
  B)  We sell dark chocolate
  C)  We Sell Dark Chocolate
  D)  We Sell dard chocolate
  
  
The automated "Maximize clicks" bid strategy attempts to get advertisers the most:
  A)  impressions in their preferred position range
  B)  conversions based on their conversion
  C)  clicks for their daily budget
  D)  impressions for their daily budget


Which is a best practice for creating a mobile-preferred ad?
  A)  Put your most important information in the second line of ad text
  B)  Integrate mobile Flash video ads
  C)  Use a mobile-optimized landing page
  D)  Use the same format and content as you'd use for a laptop ad