A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?
A) He can get an idea of how many people double clicked his ads
B) He can better understand whether potential customers find his ads appealing
C) He can get an idea of how many people who've seen his ads became customers
D) He can better understand what happens after potential customers click his ads
Your client's product costs US$50 to produce, and it sells for US$150. She's sold 10 units and spent US$700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords?
A) [US$150 (sales price) - US$1500 (cost)] / US$700 (AdWords spend)
B) [US$1500 (revenue) - US$1200 (cost + AdWords spend)] / US$1200 (cost + AdWords spend)
C) [US$1500 (revenue) - 10 (number of prroducts sold)] / US$1200 (cost + AdWords spend)
D) US$1500 (revenue) / US$1200 (cost + AdWords spend)
True or Flase: Shopping ads use Merchant Center product data to decide how and where to show ads:
A) True
B) False
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