After searching for shoes, Sean clicks on an ad promoting a sale on sneaker, which has several pop-ups. What should the advertiser do to improve Sean's experience?
A) Remove the pop-ups
B) Ensure that the pop-ups relate to the search
C) Ensure that pop-ups get Sean's attention
D) Remove all but on of the pop-ups
The AdWords Application Programming Interface (API) allows developers to use applications that:
A) can appear throughout the Google Search Network
B) interact directly with the AdWords server
C) are accessible only through AdWords Editor
D) can be uploaded into the Ad gallery
Based on AdWords editorial and professional requirements, which headline is most likely to generate clicks?
A) "Free shipping on CuStOm Ts"
B) "Custom Tees, Click Here"
C) "Design Your Own T-shirt"
D) "We sell custom t-shirts!"
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