True or False: Adding an extension to a text ad improves an advertiser's Quality Score.
A) False
B) True
What can you learn from attribution reports?
A) Budget usage for all Search campaigns, including limitations and opportunities for more traffic
B) The series of steps customers take after completing a conversion, including information on ads, clicks and elements of a campaign
C) The series of steps customer take before completing a conversion, including information on ads, clicks and elements of a campaign
D) The number of conversions the same customer completes after clicking an ad
Jose has a limited AdWords budget and his ads aren't showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?
A) Slightly raise bids
B) Replace his 3 most expensive keywords with lower-prices keywords
C) Slightly lower bids
D) Choose accelerated instead of standard delivery
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