If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:
A) add a call extension
B) add a sitelink extension
C) run an app install ad
D) include the word “install” in the ad text
How would you determine the clickthrough rate (CTR) for a client’s search ads?
A) Evaluate the number of clicks the ad accrues per day
B) Divide the number of clicks the ad gets by the number of impressions it gets
C) Divide the number of impressions the ad gets by its average position
D) Divide the number of impressions the ad gets by the number of clicks it gets
You’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with:
A) the mobile version of the facility’s website as the landing page, and uses an interactive video showing current students and teachers reading together
B) the computer version of the facility’s website as the landing page, and a headline and description text that encourages people to sign up for the facility’s newsletter
C) a headline and description text that includes a customer testimonial, and uses the previous visits automated ad extension to let people see when they last visited the client’s website
D) a headline and description text that encourages people to sign up for a tour, and uses location extensions so they know where the client’s business is located
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