A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on "roses"?
A) The "Contact us" page
B) The home page, showing 5 types of bouquets that include roses
C) The page on which people can sign up for coupons
D) The page showing rose bouquets
Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers and tablets?
A) Cross-through conversions
B) Cross-OS Conversions
C) Click-through conversions
D) Cross-device conversions
Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like "wine glasses" and "drinking glasses" Which might you add as negative keywords to prevent your ads from showing on such searches?
A) "wine" and "drinking"
B) "drinking" and "glasses"
C) "prescription" and "glasses"
D) "glasses" and "wine"
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