According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?
A) About 20%
B) About 50%
C) Nearly everyone who's ready to buy
D) About 10%
How might you explain to an account manager why se should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?
A) Cost-per-conversion data can be compared with competitors cost-per-conversion data
B) Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets
C) Cost-per-conversion data can indicate whether her profit will increase
D) Knowing the cost-per-conversion can help her better optimize the campaign’s keywords
The keyword insertion code in an ad's headline is "Buy {Keyword:Books" The ad appears when someone searches on "flower books" and the query matches a broad match keyword, "gardening books." How would the headline read?
A) Buy plant books
B) Buy gardening books
C) Buy keyword books
D) Buy flower-arranging books
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