Keyword Planner can do all of these things except:
A) provide historical statistics on search volume
B) multiply keyword lists together
C) provide Quality Score estimates and validate keywords
D) suggest keywords and ad groups that may not have occurred to you
A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won't raise his Quality Score?
A) Reducing prices on his inventory
B) Adding an extension
C) Using the Shopping ad format
D) Improving a lower-level page on his website
You have a budget of US$75 per day for your client’s Search campaign, and you'd like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?
A) Bid accross multiple ad groups to determine the average
B) Use bid simultors to see CPC estimates
C) Try various CPC amounts to determine the average
D) Raise your max. CPC to US$3 to cover possible competitive bids
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